How do I specify or update the calls to action for my products?

Lead Generation Actions

• Get Quote: This is our standard lead generation action. To use this action, you do not need to specify the action in your submission file. Your equipment products will be assigned this action by default.

• Request Info, Request Demo, and Request Sample: To use any of these three lead generation actions, please include a column in your submission file that specifies the desired action per product.

Clickthrough Actions

• Supplier Page: This is our standard clickthrough action. To use this action, please include a URL column that specifies the product page URL on your website that users will be directed to when clicking on Supplier Page from Biocompare.
  • Supplier Page URLs should be product-specific pages where an end user can learn more about the product.
  • Company home page URLs are not advised and should only be used as a last resort.

• View Protocol: This is an alternative clickthrough action that can be used in addition to Supplier Page. To use this action, please include the protocol URL in a separate column. View Protocol URLs should be a web page where the end-user can directly read or access the product-specific protocol. PDF links are discouraged.